Joanna has spent over 30 years working with fragrance and was originally trained by leading supplier, IFF, in both London and Paris. Her professional background includes all aspects of fragrance development, marketing, sales and training. Researching fashion and fragrance at the Royal College of Art fuelled Joanna's passion to explore perfumery and sensory design combining aesthetics and business.
Joanna is a senior corporate trainer and lectures at Kingston and Southampton Universities on the MA Fashion and MA Luxury Brand Management courses respectively. She is also field tutor for ICATS at Plymouth University, which supplies distance learning courses in perfumery leading to an IFEAT Diploma in Aroma Trades Studies (Fragrances). Joanna is currently the chair of judges for the Jasmine Awards and member of the Fragrance Foundation Education Committee pioneering the use of the sense of smell in primary education.